PACKAGING WORTH A DRAM
BRAND STRATEGY / PACKAGING / ILLUSTRATION / BRAND WORLD / TONE OF VOICE / COPYWRITING
Challenge:
Protect some of the world’s rarest whiskies in a mysterious and intriguing way. Make more than ‘just a nice box’.
Idea:
Personify the brand’s character ‘The Artful Dodger’ and lay a puzzle inside the box that, upon solving invites the whisky lover to exclusive meetings and tastings.
RESULTS
SOLD OUT IN JUST 2 MONTHS
AN ENVIABLE WHISKY COLLECTIVE COMPRISED OF THOSE WHO SOLVED THE PUZZLE
INCREASE IN MAILING LIST SUBSCRIPTIONS