A WORLD OF PURE IMAGINATION
Challenge:
What does an award-winning chocolate brand that supports, employs and was even named by Autistic people look like?
Idea:
Connect the swirling nature and mystery of the mind as well as chocolate to create a premium yet imaginative world of swirling thoughts.
BRAND IDENTITY / PACKAGING / SKU NAMING
RESULTS
WINNER OF ‘ALDI’S NEXT BIG THING’
107% SALES INCREASE FOLLOWING REDESIGN
WINNER OF MULTIPLE GREAT TASTE AWARDS