A WORLD OF PURE IMAGINATION

Challenge:
What does an award-winning chocolate brand that supports, employs and was even named by Autistic people look like?

Idea:
Connect the swirling nature and mystery of the mind as well as chocolate to create a premium yet imaginative world of swirling thoughts.

BRAND IDENTITY / PACKAGING / SKU NAMING

RESULTS

WINNER OF ‘ALDI’S NEXT BIG THING’

107% SALES INCREASE FOLLOWING REDESIGN

WINNER OF MULTIPLE GREAT TASTE AWARDS