CHEW INFINITY AND BEYOND
BRAND STORY / BRAND IDENTITY / BRAND WORLD / SKU NAMING / PACKAGING / ILLUSTRATION
Challenge:
Bring adventure and fun in to the very worthy natural gum category. Create a galaxy of healthy snacking opportunities.
Idea:
Create a superhero who explores distant worlds full of natural ingredients, and by chewing them turns into a force for good. A gum pack you might find in the restaurant at the end of the universe.
RESULTS
NATIONWIDE IN PRET A MANGER
SECURED A £1M INVESTMENT FOR GROWTH
FEATURED IN RAYE, THE STORE FOR EMERGING FOOD,DRINK & WELLNESS BRANDS
