THE BEST THING ON SLICED BREAD
BRAND STRATEGY / BRAND IDENTITY / PACKAGING / ILLUSTRATION / BRAND WORLD / TONE OF VOICE
Challenge:
Churn up the artisanal flavoured butter scene with a brand that stands out from the herd whilst delivering on flavour and quality.
Idea:
Give life to an expressive artisan who doesn’t take herself too seriously and has fun with her beautifully crafted and surreal flavours.
RESULTS
ON SHELVES NATIONWIDE IN MARKS & SPENCER
WINNER OF A GREAT TASTE AWARD
FEATURED IN BBC GOOD FOOD AND THE SUNDAY TIMES
