CHAMPAGNE UNCORKED
BRAND IDENTITY / BRAND WORLD / PACKAGING / ART DIRECTION / ILLUSTRATION / PRINT / DIGITAL
Challenge:
Evoke the complete story of the Champagne region’s land, people and produce, from soil to glass.
Idea:
Uncork the stories, minerals, fauna and flora from the Champagne region and it’s wonderful growers. Give rise to a brand that invites sommeliers and newcomers into a world previously shrouded in generic luxury.
RESULTS
219% YOY REVENUE INCREASE FOLLOWING REBRAND
2.7X VALUATION
15% YOY GROWTH OF SUBSCRIBERS
AVERAGE 4 NEW TRADE CUSTOMERS PER MONTH
