POWDER TO THE PEOPLE
BRAND IDENTITY / BRAND WORLD / PACKAGING / ILLUSTRATION / TONE OF VOICE / PRINT / DIGITAL
Challenge:
How do you brand and package a delicious, vitamin enriched, recyclable and compostable drink that happens to be a powder?
Idea:
Celebrate the product’s nature. Create a sensory world of powder and liquid to establish a premium, desirable and beautiful logo, packaging and brandworld.
RESULTS
ON SHELVES NATIONWIDE IN HOLLAND & BARRETT AND PLANET ORGANIC
MULTIPLE ONLINE LISTINGS INCLUDING AMAZON
FEATURED IN RAYE, THE STORE FOR EMERGING FOOD,DRINK & WELLNESS BRANDS
PENTAWARD IN DRINKS BRANDING
