ARCHITECTURE AS ART
NAMING / BRAND IDENTITY / LOGO / SIGNAGE / BROCHURE / PHOTOGRAPHY / PRINT & DIGITAL ADVERTISING / PHYSICAL & DIGITAL DIRECT MAIL / COPYWRITING / TONE OF VOICE / WEB DESIGN & BUILD
Challenge:
Design for architecture that has been influenced by flowing and carving water as well as the Japanese notion of the ‘floating world’ or transitional space.
Idea:
Allow water and flow to define the brand and brandworld as it does the architecture. Create all brand touchpoints to be fluid in look, feel and tone.
RESULTS
SOLD OUT BEFORE COMPLETED
LARGE REGISTRATIONS OF INTEREST
$10.5M COMMERCIAL COMPONENT SOLD TO ONE INDIVIDUAL ON UKIYO’S DESIGN AND LOCATION
